Television Ratings

Television Ratings

90s Sports Quiz: The following is gleaned from the Wall Street

Journal (3/10), with a twist. Just testing everyone”s short-term

memory.

1) Which was the worst baseball team of the 1990s? (Non-

expansion…not including Tampa, Florida,

Colorado, Arizona)

2) What was the worst football team of the 90s? (Again, non-

expansion teams)

3) Worst NBA franchise in the 90s? Answers below.

Television Ratings

Sunday”s Oscars presentation on ABC has traditionally been the

second biggest day of the year for advertising, trailing only the

Super Bowl. According to the New York Times Stuart Elliott,

the advertising boom continues. “There is still no end in sight to

the strong demand for commercial time among marketers –

whether dot-com or not-com – which has intensified their need to

break through the clutter.”

Oscar ratings often depend on the Best Picture nominees. For

example the numbers were huge for 1998 when “Titanic” won 11

awards. It fell off last year. But even in the weak years, the

telecast is still the second-highest rated show behind the Super

Bowl.

30-second spots are going for $1.3 million, 30 percent higher

than the record $1 million set last year. With 48 30-second spots

scheduled during the show that means ABC will garner about

$62 million.

Software maker SAP is running a 90-second spot, featuring

golfer Gary Player, as a way of kicking off a new campaign.

And then there is the NBA. Boy, they are struggling big time

since the retirement of Michael Jordan. NBC spent $1.75 billion

for the rights to telecast games for four years (commencing last

season) and the audience is down some 20%. The decline is

having a horrible impact on NBC”s prime-time ratings as well.

Two Sunday”s ago, the network had a prime-time game which

led the network to its lowest rating for any night in a television

season in the network”s history.

With Jordan, the ratings had held steady through the end of his

career. The usual excuses are given for the subsequent decline;

cable, increased local coverage of games, after-hours trading.

But also, as I mentioned in a piece on the NCAA tournament a

few days ago, Tiger Woods presence has significantly hurt the

Sunday afternoon NBA telecasts too.

Commissioner David Stern admits that college stars not staying

in school is having a significant adverse impact. “There”s a

building process to exposure for these star players.” Stern is

relying on a buildup of new stars such as Vince Carter, Kevin

Garnett, and Kobe Bryant.

And it can”t please NBC that pro wrestling, on both UPN and

USA, is averaging 7 million viewers in prime time versus the

NBA”s 5.9 million average. [Source: Bill Carter, New York

Times]

NCAA

As if the sporting scene didn”t have enough problems, a new

potential labor union is being formed, the Student Basketball

Council, presently comprised of 40-some college stars.

The goal of the “union” is to pressure the NCAA into paying

college athletes. An executive committee of the Council is

scheduled to hold a meeting the weekend of the Final Four.

The players are after a portion of the $6 billion in television

money. What would the athletes be paid? After all, a 4-year

college scholarship is already worth at least $100,000. And

where do the demands end?

Sportswriter Sid Dorfman adds, “And if the colleges abandon

amateurism, what of high school? And what of the ladies and

Title IX who would certainly demand their fair share?”

So far it”s just the basketball players but obviously the

footballers would follow, and then the field hockey players.

Bhopal

Clinton”s trip to India forced me to look up the Bhopal disaster.

It was back on December 3, 1984 that poisonous gas leaked

from a Union Carbide plant, killing 2,500 in the world”s worst

industrial accident. In 1989, India”s Supreme Court ordered

Carbide to pay $470 million in damages.

H. Rap Brown

I had to note the recent arrest of Jamil Abdullah Al-Amin, or H.

Rap Brown, the former black militant who I profiled in a Bar

Chat last June. Brown is accused of killing a sheriff”s deputy in

Atlanta last Thursday. He was sniffed out five days later by

hounds in Alabama after 5 days on the run. Authorities found

the rifle that supposedly was used in the killing and Brown was

also wearing a bullet proof vest upon his arrest.

After his Alabama court appearance, Brown declared defiantly,

“It”s a government conspiracy, man.” His attorney, J.L.

Chestnutt, a veteran of the civil rights movement, couched the

case in racial terms, as well, in speaking with reporters. He said

Brown was targeted “because he”s a black man who has been

fighting the system all his life.” Hmmm.

*J Mac passed along a true story (Reuters) of an arrest at a

French airport a few days ago. It seems that a Colombian was

trying to smuggle a 16-inch boa into the country (illegal as it is

an endangered species). Once again, the dogs came through as

they sniffed out the snake…in the guy”s shorts.

Best Picture

I was glancing through a list the other day and just picked out the

following era as probably the best when it came to truly

outstanding flicks (at least the Oscar winners).

1970 – Patton

1971 – The French Connection

1972 – The Godfather

1973 – The Sting

1974 – The Godfather, Part II

1975 – One Flew Over the Cuckoo”s Nest

Top 3 songs for the week of 3/21/70: #1 “Bridge Over Troubled

Water” (Simon & Garfunkel) #2 “The Rapper” (The Jaggerz)

#3 “Give Me Just A Little More Time” (Chairmen of the Board).

Some of you have written of your favorite live albums. Harry K

argues for The Who”s “Live at Leeds” and the Allman Brothers

“Live at Fillmore East.” Harry also mused about Janis Joplin

and her penchant for Southern Comfort as well as heroin. But in

the summer of 1970, Janis was part of the Festival Express, a

tour which took about 20 bands and put them on a train, so, as

Harry put it, “like, you could move the whole rock festival from

town to town, man. Too bad all the amps and stuff had to go by

truck and arrive two days later.” Nonetheless, HK said it was a

good concert, at least what he remembers.

To my friend Liz S., I may have to check out Supertramps”

“Crisis? What Crisis?” Right now, I”m stuck on my Burt

Bacharach boxed set. Bet some of you didn”t know that the

Shirelles “Baby It”s You” is a Bacharach / David tune.

Quiz answers: Baseball – Detroit, .452; Minnesota, .463.

Football – Cincinnati, .325 (52-108); Arizona, .363 (58-102)

Basketball – Dallas, .282 (199-507); Minnesota, .340 (240-466).

Next Bar Chat, Monday…the FBI”s Ten Most Wanted List.